The visual aim was to mesh inspirational, lived-in interiors with organic, imperfect icons and symbols.
In the top left screen shadows are indicated with the irregular stripes and the orange icons have menus within them.
In the middle left menu shows different types of lighting options. After choosing between a ceiling, standing or table lamp Lum's interface adjusts to the choice.
In the bottom left we see Lum with a simple lamp stand in. To the right of the lamp is an adjustable light bulb wattage bar so the user can get their space lit just right. The toggle above allows you to turn off the shadow indicator stripes. On the lower right, lefthand button is for the shop and the righthand allows user to save their photos and light placements.
In the right is the mobile shop where users are shown lighting options that fit the criteria of the types of lights they tried out.
The desktop site is mostly inspirational photos and a simple sell on the capabilities of Lum. It includes descriptions of how the application works, successful user photos and links for users to access saved photos, look at lights to purchase and create a wishlist.