Fit Filters is a company concept to help communities in the US address water contamination issue by installing filters door to door funded by the local municipality. It would also develop a non-profit component helping to increase clean water access worldwide.
The identity for Fit Filters is flexible and adaptable depending on the campaign, company department or other uses over time. The photos featured here showcase water with lead, water infrastructure, clean water, polluted water, fresh and salt water.
Color changes for the stationery could delineate departments.
This poster series for Fit Filters looks at both domestic and international obstacles to getting clean water to all people.
The Fit Filters website features sticky background photos that stay put as you scroll and see them through the logo, as seen here. Scrolling with elastic photography is throughout the site.
The Fit Filters website features sticky background photos that stay put as you scroll and see them through the logo, as seen here. Scrolling with elastic photography is throughout the site.
The Fit Filters website features sticky background photos that stay put as you scroll and see them through the logo, as seen here. Scrolling with elastic photography is throughout the site.