This bakery is a working family business, established in 1902 in Manhattan. They make daily household staples and treats that invite customers in from the street with warmth and authenticity. The central G was hand drawn and developed just for Glase…

This bakery is a working family business, established in 1902 in Manhattan. They make daily household staples and treats that invite customers in from the street with warmth and authenticity. The central G was hand drawn and developed just for Glaser’s

These are simplified alternate brand images that could be used on everyday items at glaser’s and they would have the most interaction with customers. The “G” was hand drawn and edited to create a personalized identity focal point.

These are simplified alternate brand images that could be used on everyday items at glaser’s and they would have the most interaction with customers. The “G” was hand drawn and edited to create a personalized identity focal point.

The inspiration for the identity direction was based on a concept of slowing down with an Art Deco feel. Early To Rise is a slogan that I wanted to use on tape closures and other ephemera.

The inspiration for the identity direction was based on a concept of slowing down with an Art Deco feel. Early To Rise is a slogan that I wanted to use on tape closures and other ephemera.

The inspiration for the identity direction was based on a concept of slowing down with an Art Deco feel. Early To Rise is a slogan that I wanted to use on tape closures and other ephemera.

The inspiration for the identity direction was based on a concept of slowing down with an Art Deco feel. Early To Rise is a slogan that I wanted to use on tape closures and other ephemera.

Glaser’s stationery applications.

Glaser’s stationery applications.

A closer look at the stationery selection for Glaser’s

A closer look at the stationery selection for Glaser’s

Custom bakery boxes, bags, plates, hang tags, custom tape and a specialty sprinkle mix round out the Glaser’s experience.

Custom bakery boxes, bags, plates, hang tags, custom tape and a specialty sprinkle mix round out the Glaser’s experience.

Inspired by vintage hotels that placed a logo on all serving ware, Glaser’s would have recycled and slightly mis-matched plates for all customers that choose to eat in.

Inspired by vintage hotels that placed a logo on all serving ware, Glaser’s would have recycled and slightly mis-matched plates for all customers that choose to eat in.

No matter what a customer buys at Glaser’s, this new brand offering would include a custom touch like this personalized tape.

No matter what a customer buys at Glaser’s, this new brand offering would include a custom touch like this personalized tape.